Media, Research

Add Biologicals for a Higher ROI

Rows of young corn in a field under a blue sky.

Every year, food producers face tough choices when trying to produce healthy crops sustainably. Integrating biological products feels like a risk — just like any business, growers need to make a profit. 

“I’m hearing more from farmers leading farmers that just getting a yield increase is not where you want to be,” biologicals pioneer Dr. Pam Marrone said in a recent online talk about biological crops in agriculture. “You want to have a return on investment. You can get yield increases and spend a lot of money on that, but it’s really about the ROI.”

Marrone listed important questions growers should ask when choosing biological solutions, among them: Can I see your field data? What’s your win rate? Are nutrient density and the quality of crops improved? What’s the science behind the product? What’s the ROI?

We understand why you might hesitate. Even hearing good things from others, you need proof. We’ve got receipts: field data from multiple states across the country that span multiple years and show a good win rate and ROI. We’d love to share it with you.

“That lack of knowledge comes up over and over again, so we have this education to do to improve the uptake of biologicals,” Marrone said, adding that once growers learn how to use these products, they frequently rate them highly. Our clients agree.

Even though we’ve been around for 20 years, sometimes we still feel “new” to farmers who haven’t tried biologicals. One reason we’re here on LinkedIn is to join in a real conversation about these products, for the benefit of food producers across the country.

“Biologicals not only enhance nutrient use efficiency in crops and boost their resistance to abiotic stress but also address the market’s increasing demand for eco-farming,” said Asido’s Strategic Advisor Lee Rivenbark. “For leading fertilizer companies, biologicals that enhance nutrient use efficiency complement their traditional fertilizer business, improve fertilizer efficacy, boost crop resistance to abiotic stresses and meet market demands for sustainable solutions to reduce fertilizer use.”

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