James Henderson

Asido Partner

Native West Texan James Henderson — who enjoys fly-fishing, camping and working cattle on the family ranch in California’s Sierra Nevadas — grew up on a small, diversified farm/ranch and graduated from Texas Tech University. 

As a high school student, he was a Texas State FFA Officer; in college, he was a member of Texas Tech’s National Championship Meats Judging Team. He worked for five years for Cattle Fax (a prominent meat industry organization) and in sales for a worldwide food and agriculture corporation, Cargill, Inc. in Minnesota.

In 2010, James started Prime Dirt, Inc. in the San Joaquin Valley, focusing on agronomy and livestock solutions at the biological level. The diversity in cropping systems in California provided James with a unique skill set. In 2018, he partnered with Greg Schilling of Back to Nature and Carter Smith to form Asido, LLC to expand into other markets across the United States.

A Certified Crop Advisor, James and his wife, Nicky, reside in Woodlake, California, where they farm walnuts, olives, citrus and run beef cattle. Son Reagan attends Texas Tech; daughter Jessica attends Montana State University. James is very involved in his community: president of Tulare Beef Boosters, deacon at Cornerstone Church, chair of Boy Scout Troop 309, board member of Tulare County Cattlemen, a member of the local Farm Bureau, coach of the area high school meats judging team and more.

Meet the rest of the team.